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Imagine if every customer had a straightforward path in making a purchase. Sales and marketing would be a breeze.

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Instead, what you have is a maze. Filled with buyer twists and turns, backtracks, and research conducted by buyers in their own way and at their own pace.

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Finding how to gain mastery over these phases of a buyer’s journey is a secret weapon in racking up sales and revenue like clockwork.

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Use this as a guide to understand how to engage your customers appropriately and create the perfect video content to ensure that you can meet the needs and wants of your ideal buyers.

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What Are the Stages of the Buyer’s Journey?

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There are a few variations of what the buyer journey looks like, but to simplify this guide, we’ll be breaking the buyer’s journey into three main stages:

·         Awareness

·         Consideration

·         Decision

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Why Is Understanding the Buyer’s Journey Important?

·         It encourages solution-focused marketing.

·         It allows you to tailor your marketing

·         It helps you build trust before making a sale

·         It helps you qualify leads at each stage of the buyer's journey.

Customer Journey Stage #1: Awareness

This is when your potential customer knows they have a problem that needs a solution. They search for a way to solve it, but they rarely know what type of product, item, or service they need. This is the “awareness” stage.

Video that gets the job done for this stage:

•       Video Ads
•     FAQ Videos
•     How-to videos

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These types of videos don’t blatantly promote products or services. They rather reveal valuable and useful information to help your audience understand how their problem can be solved informatively.

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These videos expand your audiences and potential clients by showing them how your business can help them learn how to solve their problems. They show your brand as a go-to for valuable information about their problems.

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In addition, these videos are perfect to generate leads through social media sharing and help SEO when posted on YouTube

Customer Journey Stage #2: Consideration

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In the consideration stage, buyers have a solid grasp of their problems. They use this new knowledge to do further research, focusing on the various solutions to fix their problem or fill their needs. 

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Next, they create a list of all ‌companies or products they could find that provide a suitable solution. 

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Video that gets the job done for this stage:

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• Product Explainer videos

Explainer videos are the best format for this ‌stage. They can make the perfect pitch every time–literally explaining (not just showing) how your product or service solves the problem. They differ from any other ‌video style because of their use of storytelling and, in most cases, appealing and stimulating animation.

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Explainer videos also are super shareable on social media because of their content and length. (They shouldn’t be longer than 2 minutes.)

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While awareness videos drive recent visitors to your site as they’re trying to solve a problem, explainer videos can show them how to implement the solution.

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TIP: Include a clear call to action based on your marketing aim at the end of every explainer video.

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 Customer Journey Stage #3: Decision

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Now your potential customers have learned all about their problems and sorted out a solution to it. They have trusted you enough to include you in their list of options. But the thing is, they’ve probably done the same thing with your fierce competitors.

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It’s now time for them to decide. Time to analyze your product features‌. Time to see which brand stands out and is better than the rest.

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Video that gets the job done for the final stage of your sales funnel:

• Testimonial videos
• Product Review videos
• Lifestyle Product Video
•  Product Demo videos

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At this stage, your prospects will invest more time for you because they are close to deciding. They will need to analyze your features, your advantages, and your disadvantages.

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A demo video can run up to 10 minutes because the viewer is eager to learn the details. The screen cast technique–a recorded screen share with narration and/or subtitles–is a popular low-cost option for demo videos.

Testimonial videos are also perfect for this stage. 

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Third-party endorsements of your product, service, or company are an excellent way to generate brand trust. But they require a higher budget. You need people to tell others about your product and your company and explain why they chose you instead of the competition.

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 Why is Video Content the King?

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Videos can combine all the components that make other content types invaluable. It has sound, text, images, text, and movement. Other content types can merge two or three components, but only video can put them together into one easy-to-digest package.

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If you have an important message that you’d like to share with the world, a video is the best way to get it out there.

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Higher quality videos will convert at a much higher rate and will present your brand in a favorable light.

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Don’t skimp on video quality, or your conversion, and ultimately sales, will be affected.

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That’s why Highline Content is here to tell your video story that will deeply resonate with your target customers.

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We have completely mastered the secrets of making exciting and engaging videos like a Hollywood movie and deployed our services to over 10 industries, bringing in more leads and sales for our clients.

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Send us an email today and let us do a quick assessment of what you need to explode sales and revenue for your business.

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