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Nothing captures our attention like compelling video content does, as the right video content can not only engage your viewers but leave them wanting more. Large corporations can afford some of the best video content out there, but that does not mean smaller businesses should be left out of the mix. Here are some need-to-know strategies to help your UGC content generate the profits you’re looking for. Let’s go!

Craft Content That People Will Share

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It may sound obvious, but videos that are likely to be shared will help boost awareness, and ultimately, the revenue that comes with it. Ask yourself if this is the kind of content you can see people sharing. Is it engaging? Viral-proof? What kind of reaction do you expect to achieve from it?

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Make Relatable Videos

Even if a video is only thirty seconds long, viewers will know instantly if they relate to the content. Having a relatable video will allow users to put themselves at the center of the content and feel more connected to the content and your brand as a whole.

Put yourself in your customers shoes, talk like them, talk to their pain points, and they will surely stick around to watch until the end.

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Product Testimonials

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Having product testimonials can work wonders to make sure people associate your brand with trust right off the bat. Not only do They let viewers know that the product is trusted by others, erasing some of the unknown factors, but they also help product explainer videos earn credibility.

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Make Sure Your Content Is Authentic

Creating content that catches the eye yet is authentic will make your videos more engaging and relatable for your audience. This will help your prospects (or active customers) feel more connected to the videos, and in turn, make your brand more memorable in the long-run.

Share Your Video Content on Multiple Channels

Once the video is made, there is still the importance of sharing the content to pull potential. One channel should not be seen as enough. Different channels reach different audiences – so there is no reason to hold a quality UGC video back!

Ensure Your Video Content Connects With Your Audience

There are so many different ways to go when creating a UDG video. However, content creators should never lose focus on who the target audience actually is. With plenty of different audiences to appeal to, make sure the one that the video will appeal to is the same one that will benefit from your service.

Want to Stand Out Amongst the Crowd?

Clients love working with Highline Content because we craft content based on proven strategies that work for them specifically. With access to direct account managers and content creators that work closely with you to create next-level UGC content, we’re on-hand to take your video output to new heights.

Another important note? We communicate openly and honestly and waste no time by telling you the truth. Our team comes from a background in marketing, so we know what it takes to stand out for content creators and are happy to help.

Connect With Us

At Highline Content, we take pride in connecting with others in a human like fashion with anyone that wants to speak to us – taking the time to deep-dive into your business and goals to see if we’re a good fit for each other. Ready to get creating and building?

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Contact us today! We'll be happy to talk to you

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